Legal
Privacy Policy
Last updated: 14 May 2026 · Bualuang Horology, Bangkok, Thailand
1. Introduction
Bualuang Horology ("we", "us", "our") is a watch repair and care business based at 17 Ratchadamnoen Road, Phra Nakhon, Bangkok 10200, Thailand. We are the data controller for any personal information you provide to us.
This policy explains what information we collect from visitors to our website and from clients who contact us, how we use it, and the choices available to you. We take privacy seriously and collect only the information we genuinely need.
Questions about this policy may be directed to [email protected].
2. Information We Collect
2.1 Information you provide directly
When you submit our contact form, you may provide your name, email address, and optionally your phone number and a description of your watch. We collect only what you choose to share.
2.2 Information collected automatically
Our website may collect standard technical information when you visit — including your IP address, browser type, pages viewed, and visit timestamps. This is collected via analytics tools and cookies, subject to your consent preferences.
2.3 Legal basis for processing (PDPA, Thailand)
We process personal data under Thailand's Personal Data Protection Act B.E. 2562 (2019). The legal bases we rely on are:
- Your consent — for analytics cookies and marketing
- Performance of a contract — when you ask us to carry out work on your watch
- Legitimate interests — for website security and fraud prevention
2.4 Data retention
Contact enquiry data is retained for 24 months from last contact. Client service records are retained for 5 years for business and tax purposes. Analytics data is retained for 14 months. You may request deletion at any time.
3. How We Use Your Information
We use the information you provide to respond to your enquiry, to manage and carry out any watch service you commission, and to keep you informed about the progress of work in our care.
We do not send marketing messages unless you have explicitly opted in. We do not sell, rent, or share your personal data with third parties for their marketing purposes.
Analytics data is used only to understand how the website is used and to improve it — not to profile individual visitors.
Third-party services: We may use Google Analytics (analytics) and Google Maps (embedded map). Each of these services operates under their own privacy policies. We have no control over the data practices of these third parties.
4. Data Protection Measures
Our website is served over HTTPS. Access to stored personal data is restricted to authorised staff members only. We do not store payment card data — any payments are handled in person or through a third-party processor.
In the event of a data breach that poses a risk to your rights, we will notify affected individuals and, where required, the relevant supervisory authority within the timeframes required by law.
5. Cookies
We use essential cookies for site functionality and optional analytics cookies to understand how visitors use our site. You can manage your cookie preferences at any time via our Cookie Policy page.
6. Your Rights
Under Thailand's PDPA, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Ask us to correct inaccurate or incomplete data
- Erasure: Request deletion of your data, subject to legal retention requirements
- Portability: Receive your data in a portable format where technically feasible
- Objection: Object to processing based on legitimate interests
- Withdrawal of consent: Withdraw consent at any time without affecting the lawfulness of earlier processing
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. If you are dissatisfied with our response, you may lodge a complaint with the Personal Data Protection Committee (PDPC) of Thailand.
7. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any information.
8. Children's Privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted personal data to us, please contact us and we will delete it promptly.
9. Policy Updates
We may update this policy from time to time. The date at the top of the page will reflect the most recent revision. For significant changes, we will make reasonable efforts to notify you.
10. Contact
Data Controller: Bualuang Horology
Address: 17 Ratchadamnoen Road, Phra Nakhon, Bangkok 10200, Thailand
Email: [email protected]